About us



a brand found by singer-songwriter Jill Shaw

slowly arised on my personal roadtrip, inspired by the ocean & handmade on the beat of my favorite song

sustainable, because we care for quality

ecologically created, with our minds in the future

easy fits, because every day feels like a holiday

dared, different but real

with an artistic touch, there’s a performer in all of us 

sweet and sour,

for the wild hearts and wildest hearts

'be different stay real'


The story

My love for music inspired me to create

My every day look and the way I see fashion was something I eagerly wanted to share.

As the singer & artist in me but also as a fashion victim, that I AM.

Music and fashion are basically 1. They sparkle when they touch.

I shared this love with a few brands, and after several collaborations, SHAW, my own brand was born.

SHAW is my universe, it’s my daily look & my night walk.

I get inspired by everything.

The ocean, when I surf, when my favorite playlist is playing on repeat, when I perform and when I write a new song.

I try to put this all in one dress.

everything-SHAW is conceived and created by my favorite duo, mom and daughter. Her and I. We rock together. She puts the drawings to my creative chaos.

We get inspired when we dance through thrift shops, when we watch a fashion show and always when we travel.

SHAW is sweet but has an edge,

We like to add some of the non-obvious

And we won’t stop

do you dare to wear ?

Follow our story on instagram here